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Read some free 2023 MB-260 exam questions and answers online:
| Number of exam questions | Exam name | Exam code | Last updated |
| 15 | Microsoft Customer Data Platform Specialist | MB-260 | MB-260 dumps |
Question 1:
You are a Customer Data Platform Specialist. You successfully installed the Customer Card Add-in and the required add-in control in Dynamics 365 Sales app. You need to show customer enrichment data from audience insights in the Dynamics 365 Sales application.
Which two statements must be true for you to show the required data on a Customer Card Add-in control? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A. Customer details control is successfully installed and added to the Contact form.
B. Active enrichment is applied to customer profiles.
C. Contacts from Dynamics 365 Sales are included in the audience insights unification process.
D. Measure Control is successfully installed and added to the Contact form.
Correct Answer: BC
Question 2:
DRAG DROP
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.
Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.
Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
Correct Answer:
Question 3:
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company\’s information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and removing special characters and spaces from the header row, defining column types to be appropriate field types, removing rows with missing primary keys, and naming the query. Click “Next” and your data is now ready for unification.
Does this meet the goal?
A. Yes
B. No
Correct Answer: A
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
Question 4:
You are a Customer Data Platform Specialist. Your company\’s information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their data. You need to confirm if their research about data requirements is correct.
Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A. There should be at least two to three transactions per customer ID. preferably across multiple dates.
B. There should be at least 100.000 unique customers to perform the CLV model.
C. There should be preferably two to three years of transactional data to predict CLV for one year.
D. The CLV model will not run if there is any missing data in the fields.
Correct Answer: AC
Question 5:
DRAG DROP
You are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.
What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
Correct Answer:
Question 6:
You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data. Which validation is necessary to satisfy the sales team\’s requirement?
A. Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.
B. Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.
C. Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales
D. Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.
Correct Answer: B
Ability to use segments from the audience insights to generate marketing lists:
The Sales team needs to generate a marketing campaign based on a segment of customers who have a Loyalty email. (loyalty.email)
Question 7:
You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount, and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.
What feedback should you provide?
A. Relationships created via the unification process can be edited by those with contributor-level access.
B. You can edit each of the three relationships by clicking on the Relationship tab and selecting edit.
C. You cannot edit any of the three relationships, as they are non-editable system relationships.
D. Relationships created via the unification process can only be edited by those with administrator-level access.
Correct Answer: C
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/relationships
Question 8:
You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.
One of the requirements for the new business-level measure is to add a dimension of the city for each business account.
What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?
A. Use the default “CustomerlD* dimension when creating the measure.
B. Use the default “AccountID” dimension when creating the measure.
C. Remove the default “AccountlD” dimension when creating the measure.
D. Remove the default “CustomerlD* dimension when creating the measure.
Correct Answer: D
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2b
Question 9:
Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profile data. Your team is manually running the custom machine learning workflows.
Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?
A. You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.
B. Your team can set up scheduled refreshes that allow your workflow to run automatically.
C. Your team needs to manually trigger your custom machine learning workflows.
D. Scheduled refreshes are not supported for custom machine-learning models that are connected to audience insights.
Correct Answer: B
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab
Question 10:
DRAG DROP You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.
Which use case is applicable to either audience insights or engagement insights?
To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
Correct Answer:
Question 11:
You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?
A. Edit the merged FullName field and combine fields by most recent based on the timestamp in the source entity.
B. Edit the merged FullName field and combine fields by least recent based on the timestamp in the source entity.
C. Separate the fields in the merged FullName field, create a new field and add attributes in priority order.
D. Edit the merged FullName field, combine fields by importance, and manually rank the source entities.
Correct Answer: D
Adding the Full Name field to the unified customer record
Full Name is a merged field with the following merging policy:
a.
loyalty. member.fullname
b.
ecom.member.fullname
c.
cclubcust.csv.full_name
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/mergeentities
Question 12:
You are a Customer Data Platform Specialist. You are implementing a scheduled refresh in audience insights.
Which two statements are correct when describing scheduled refreshes? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
A. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.
B. Scheduled refresh is not available in trial environments and can only be configured for production instances.
C. The refresh schedule can be applied to selected data sources or specific entities within these data sources.
D. When you configure a refresh schedule to run daily, you must define the time zone and time when the refresh needs to run.
Correct Answer: AD
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segments?tabs=b2c https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab
Question 13:
You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.
You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in audience insights and Dynamics 365 Marketing.
Which option is the fastest way to fulfill the requirement?
A. Create single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.
B. Create audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.
C. Create a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.
D. Create an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.
Correct Answer: C
Question 14:
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification process.
Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A. Identify the primary keys and semantic field types within the different entities.
B. Identify the entities that you need to unify into a single profile.
C. Identify the prioritization of similar fields between different entities.
D. Select the fields you want to include in the unified customer profile.
E. Identify rules for duplication between different entities.
Correct Answer: ABD
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities
Question 15:
You are a Customer Data Platform Specialist. Your company\’s chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.
Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A. It allows you to collect, measure, and understand customer behavior on your website.
B. It allows you to create new customer profiles within engagement insights that can be exported to audience insights.
C. It allows you to send new customer leads directly to a marketing automation platform.
D. It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.
Correct Answer: AD
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview
…
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